THE FUTURE OF
“We are constantly striving to push the boundaries within sustainable packaging and this bottle has the potential to be truly groundbreaking.”
Ewan Andrew, Chief Sustainability Officer, Diageo PLC
In response to growing concern, governments are increasingly implementing regulations around packaging and plastics which will ultimately affect consumer choice.
CSR and sustainability are now considered as fundamental inclusions in corporate strategy - anticipating rather than reacting to consumer demand.
Consumers are willing to pay for sustainable packaging choices either as a premium or accepting that an ecological compromise may be needed (same price / poorer quality or performance).
Often caught between corporates and government, retailers are taking the lead by eliminating certain materials from the packaging chain and presenting their own credentials as advocates for a more sustainable approach.
Renewable, recyclable and biodegradable pulp bottles have the potential to deliver significant improvements on the carbon footprint of glass bottles (90% savings) and PET (30% savings), addressing recycling rates and access to recycling infrastructure and removes harmful plastic fibres from the environment.
Pulpex offers all brands the unique opportunity to rethink their packaging proposition.
Sustainable, scalable, single-mould branded designs without material compromise that significantly reduce the reliance of single-use plastics.
Many distinctive brand packaging forms can be simply translated into identifiable Pulpex bottles.
Brand identity can further be enhanced by adding sustainable coloured pigments to the Pulpex technology.
Embossing & labelling
Additional decoration can be added through embossing / debossing, labelling and direct print.