Pulpex launches with Evolve Organic Beauty

To mark #EarthDay 2025 (22 April), we are proud to announce a groundbreaking partnership with Evolve Organic Beauty, a purpose-driven, independent British beauty brand committed to creating innovative, eco-conscious and natural beauty products that nurture healthy, radiant skin and promote overall body wellbeing.

Evolve are launching two refills of their shower products using Pulpex's innovative fibre-based bottles - marking the first-ever commercial use in personal care of our revolutionary packaging solution.

"We are thrilled to collaborate with Pulpex to launch refill products in their fibre bottles," said Laura Rudoe, Founder of Evolve Organic Beauty. "At Evolve, our mission has always been to be a force for good, redefining beauty by combining organic, natural formulas with eco-friendly packaging. Becoming the world’s first commercial users of Pulpex’s sustainable bottles is a major milestone in our journey to drive positive change in the beauty industry. This partnership perfectly aligns with our brand pillars: Pure, Proven and Purposeful."

By offering brands the opportunity to create fully recyclable packaging that can embody their design aesthetics without compromising on sustainability, Evolve Organic Beauty is introducing two of their natural shower products - African Orange Aromatic Hand & Body Wash and Superfood Shine Shampoo - in 550ml refill sizes. These eco-friendly bottles allow customers to easily refill at home, reducing packaging waste and enabling the bottles to be recycled alongside paper and cardboard. 

Visit Evolve Organic Beauty to find out more.