Having joined together with Pulpex, some of the world’s largest consumer packaged goods companies (CPGs) are now harnessing the power of collaboration to develop a widely recyclable and renewable paper bottle. Diageo, Unilever, PepsiCo, GSK Consumer Healthcare, Castrol, The Estée Lauder Companies and Kraft Heinz are each designing and testing Pulpex paper bottles for select brands within their portfolios.
“These companies have come together in a remarkable and powerful partnership to innovate in sustainable packaging,” said Scott Winston, Pulpex CEO. “Our united efforts in developing paper packaging solutions will help each company meet their sustainability goals.”
Ahead of World Environment Day (5 June), Pulpex has released a short film that envisions a not-too-distant future where everyday household products will be readily available in Pulpex paper packaging. The ‘Pulpex Home’ takes viewers on a fly-through of a contemporary family home to discover iconic consumer brands in Pulpex bottles.
An interactive version of the film, which is available on its own dedicated website www.pulpexhome.com, allows viewers to learn more about the sustainability efforts of each of the featured companies.
“The 2022 World Environment Day campaign calls for collective, transformative action on a global scale to celebrate, protect and restore our planet,” said Winston. “Scaling the Pulpex paper bottle across multiple product categories is an example of what can be accomplished through true collaboration. We believe our paper packaging will be part of the global solution to reducing our reliance on plastic.”
